steven abraham | senior copywriter

Storytelling in Advertising

D&AD

The course sets out to show writers how to engage audiences through story – everything from crafting a narrative to using digital.

Advertising Portfolio School

LA Creative School

With a focus on creating brave work, LA Creative offers a cross disciplinary curriculum for copywriters and art directors alike.

Improv 101

Upright Citizens Brigade

Lessons learned:

• To fall on your face and move on
• To feed your creative partners with positivity and support
• To take a concept and build upon it

Advertising Portfolio School

The Book Shop – School for Ads

Award-winning advertising portfolio workshop for copywriters and art directors.

BA - Communications

University of California - San Diego

Graduated with Honors

Member of Triton Consulting Group, Member of Undergraduate Communications Society

Freelance Senior Copywriter

Self-Employed

From native YouTube ads & podcast commercial scripts, to downloadable guides & email campaigns, I've written for startups, agencies, and brands. Clients have included Microsoft, AuditBoard, Lenovo, Thermador, Smart & Final, Teradata, Blinds.com, and more.

Senior Copywriter

Microsoft

As a Content Studio team member working exclusively on Microsoft Security products, my work helps to shape the way that Microsoft Security products are communicated to the world. Projects include:

• Crafting compelling, on-brand copy for Microsoft Security campaigns, partnering cross-functionally to align creative messaging with overarching brand voice and vision
• Developing engaging marketing emails promoting products and thought leadership content
• Designing and executing qualitative user tests with security and IT professionals on the UserTesting platform, leveraging insights to refine messaging strategy and improve customer segmentation
• Authoring SEO-optimized pages educating security professionals on technologies like CIAM
• Writing relationship-management emails for new Microsoft Security customers, providing actionable tools and resources that accelerate time-to-value and renewal rates

Senior Copywriter

Teradata

As part of Teradata's website revitalization, I authored strategic copy across the site including landing pages, digital ads, co-branded campaigns, and event activations. Projects included:

• Editing key sections of the website such as Modernization Workshop, EBC, Deployment, Industries, Success Stories, and Who We Help
• Creating performance-driven social ads for high-impact assets including the GigaOm Radar Report and Financial Visibility datasheet
• Producing postcard copy for a co-partnership with the New York Giants
• Developing optimized landing page and email copy for signature Teradata events like Possible 2023
• Employing persuasive and SEO-friendly copywriting to elevate Teradata's web content and digital campaigns across platforms

Senior Copywriter

Teradek

When the COVID-19 pandemic forced businesses everywhere to shut down, Teradek's live streaming products helped bring a socially-distanced world closer together. As senior copywriter for Teradek's LP product line, I dedicated my efforts towards:

• Creating landing page, email, social, PR, and print copy for product launch campaigns (Prism, Vidiu X, Spark, Wave)
• Achieving an avg 32.5% open rate for marketing emails across multiple brands
• Successfully capturing 19.4% of leads from the 2023 Live Streaming Setup Guide
• Crafting customer case studies from interview to execution: pulling testimonial quotes and stats
• Scripting shareholder update and acquisition videos for the publicly-traded Videndum PLC
• Strategizing improvements on marketing messaging (via surveys) and web experience (via a product finder tool)

Freelance Senior Copywriter

Imagine If Insights

Through a unique blend of research, strategy, and storytelling, the Glendale-based agency gives clients a closer look at their customers and prospects than ever before. To help demonstrate its qualitative, quantitative, and data science toolkit, I helped create:

• Carousel posts for an attitudinal study on the American experience during the pandemic
• Sales pages for its Insights Labs and Virtual Success Suite solutions
• Pitch decks to win new client business
• Twitter polls, LinkedIn posts, Instagram carousels, video scripts, and downloadable PDFs

Content Marketing Manager

Online Trading Academy

It takes a lot to master the skill of trading and investing. It takes patience, consistency, strategy, tools, and a game plan. You get that with Online Trading Academy. Plus the village it takes to support you in your financial journey ahead. As Content Marketing Manager, I worked to:

• Rebrand OTA’s homepage and landing pages with fresh copy and video content
• Develop ad campaigns for OTA Real Estate with creative team
• Write banner, video, and native ads for social, direct mail, print, radio, search, and partner sites
• Assist email team reach 32% growth success YOY with content strategy and copy
• Create content marketing kits tailormade to audience and market movement to entice prospects to attend a class

Freelance Copywriter

The Proactiv Company

When the biggest thing to happen to over-the-counter acne treatment in 30 years arrives, the biggest name in acne treatment steps in. To launch ProactivMD with Adapalene, I helped concept and write:

• Facebook Canvas & Carousel ads for Proactiv’s newest product line
• Print and digital banner ad copy for Ulta Beauty Conference
• Direct-response emails for lead gen, winback, and acquisition channels

Freelance Copywriter

Oxford Road

With Oxford Road’s unique analytics-based Audiolytics™ system and SCOUR (Sprawling Copy Optimization Umbrella Research), I craft scripts using ad components that resonates deeply with the target audience. In simple terms, Oxford Road has advertising down to a science – and it works. Thus far, I’ve been able to:

• Create scripts for Framebridge, Beepi, and Blinds.com radio spots

Freelance Copywriter

HEILBrice

On short assignment, I was brought in as Copywriter to work on several clients, including Smart & Final, Click Content Creator, Citadel Outlets, and Outlets at San Clemente. The work involved:

• Drafting scripts for Smart & Final :30 radio spots & Click Content Creator demo video

• Producing copy for print signage and online headers for Outlets at San Clemente and Citadel Outlets

• Penning blog posts for HEILBrice website on the latest trends in advertising and tech

Freelance Copywriter

The Woo Agency

No easy task, the agency had the challenge of creating a revolutionary branded experience in gaming with the most popular personal computer company in the world. We created Game State – a crowdsourced game development by a talented team of ex-Blizzard veterans who were looking to break new ground in indie gaming. As Copywriter, I was able to:

• Compose copy for Lenovo Gaming’s highly successful brand campaign called Game State, including manifestos, online banners, email campaigns, web, scripts, and talking points for Influencers from Twitch, Machinima, Rooster Teeth, Geek & Sundry, Nerdist, and IGN.com

• Produce content for Lenovo Gaming social channels, increasing following exponentially on Twitter (+72%), Facebook (+90%), and Instagram (+90%)

• Proofread and edit new business pitch decks to maintain superlative standards set by the agency

Sales & Marketing Coordinator

Trojan Battery Company

Functioning as Coordinator for the Sales and Marketing departments, my role supports burgeoning markets by developing communication channels throughout the company and its B2B partners. With this, I have succeeded in:

• Producing content for eBlasts and Newsletters using Constant Contact for both internal and external messaging, yielding an above industry average Open Rate of 48.1%

• Improving SEO initiatives by implementing Site Links within Google AdWords, resulting in over 28,000 Clicks and 50,000 Impressions to our website with an avg. CTR of 5.44%, as well as establishing Google Suppliers – a Google beta search engine website

• Evolving Trojan Battery’s social media plan for Facebook, Twitter, Youtube and LinkedIn, aggregating 778% growth in Fans on Facebook and increasing Reach by 160% with more engaging posts, links, videos and photos

• Creating bilingual brochures, eBlasts, flyers, banner stands and promotional items for company wellness program with graphics team

Marketing & Public Relations Coordinator

A-1 Domestic Professional Services, Inc.

The duties as Marketing & PR Coordinator at A-1 Domestic, a Caregiver Agency that hires Home Care Professionals to service seniors and children, involve promoting the company through trade schools, job fairs, rehabilitation centers and content writing. As such, I have had the opportunity to:

• Recruit over 65 Certified Nurse Assistants and Medical Assistants at trade schools and job fairs across Southern California

• Negotiate clients from rehabilitative facilities towards full-time homecare for accounts worth over $50,000 annually

• Revitalize content writing for over 20 websites through SEM & SEO techniques resulting in an 80% growth rate

• Direct and edit video testimonials from clients & caregivers and act in promotional videos for use on Youtube

Project Manager/Tech Blog Writer

IntegralCom

As Project Manager at IntegralCom, a Spanish web agency and consultancy firm, I spearheaded the social media websites that relayed its message to a new, international audience and created articles for ReadWriteWeb.es as a tech blog writer. My experiences allowed me to:

• Author articles in Spanish for the 11th most prominent technology blog in Spanish-speaking countries

• Expand ReadWriteWeb’s reaches by setting up advertising channels in Europe and the Americas

• Present and execute market research strategies bilingually, influencing a 65% growth in Facebook fans and an additional 70% increase in Twitter Followers

Marketing Intern

Active Network

My work with Active, the leading online community for interaction, registration, and search of all things sports, as Marketing Intern fully developed my knowledge of new media and provided me with the resources to equate a metric that best identifies the prime time for Facebook and Twitter activity, estimating for a 30% increase in profit margin for product advertisements. Other projects included:

• Providing support with research and analysis of sports participant data and trends in vertical markets

• Utilizing specialized social media websites such as Sendible and SocialOomph for optimum relay of posts and to better understand consumer demographics

• Coordinating projects in campaign management and account positioning

Marketing Administrator

Mitratech

Interning at Mitratech, a legal matter management software production company, for two summers as Marketing Administrator introduced me to a creative environment and propelled me to develop solutions for administrative tasks. My work enabled me to:

• Contact Fortune 500 companies for product evaluations for TeamConnect legal matter management software

• Manage our online database using social networks and business directory websites such as Jigsaw, Hoovers and eDirectory

• Design monthly newsletters using Constant Contact for events, sales and company happenings