360° CAMPAIGN | Lenovo Game State
Lenovo Gaming® brand campaign titled, “Game State.”
Lenovo and indie game company Dark Rift trailblazed a brand-new experience in gaming by creating a site that allowed gamers to influence a game while it was still being made.
Role |
Freelance Copywriter |
For |
The Woo |
Date |
Oct 2015 to April 2016 |
Type |
Brand Campaign |
Intro to Game State
![](https://carbon-media.accelerator.net/0000000eysk/2TKPXASwHevf5OUQTl9VDU;960x347.png?auto=webp)
Web Copy
![](https://carbon-media.accelerator.net/0000000eysk/6yHYBlSm9IJeU7TwtBCtN8;960x575.png?auto=webp)
Web Copy
![](https://carbon-media.accelerator.net/0000000eysk/9YV3Kiuk0yhdoTdjnhDOvz;original.gif)
(Social) CAPTION: When you’re mad, take a paws #GameState
![](https://carbon-media.accelerator.net/0000000eysk/77uHWfLl17zbq7qzzynccf;original.gif)
(Social) CAPTION: Intel® Quad-Core i7 Processor. A whole lot to process #GameState
![](https://carbon-media.accelerator.net/0000000eysk/96frL5tL6OoewchAEsJQRD;960x387.png?auto=webp)
(Social) CAPTION: So nice, you’ll feel naughty. Sale ends Dec. 31 #GameState
Mission Wrap-Up w Rooster Teeth
PAX East 2016: The Showdown
Native YouTube w Daithi De Nogla