360° CAMPAIGN | Lenovo Game State

Lenovo Gaming® brand campaign titled, “Game State.”

Lenovo and indie game company Dark Rift trailblazed a brand-new experience in gaming by creating a site that allowed gamers to influence a game while it was still being made.

Freelance Copywriter
The Woo
Oct 2015 to April 2016
Brand Campaign

Intro to Game State

Web Copy

Web Copy

(Social) CAPTION: When you’re mad, take a paws #GameState

(Social) CAPTION: Intel® Quad-Core i7 Processor. A whole lot to process #GameState

(Social) CAPTION: So nice, you’ll feel naughty. Sale ends Dec. 31 #GameState

Mission Wrap-Up w Rooster Teeth

PAX East 2016: The Showdown

Native YouTube w Daithi De Nogla