360° CAMPAIGN | Lenovo Game State

Lenovo Gaming® brand campaign titled, “Game State.”

Lenovo and indie game company Dark Rift trailblazed a brand-new experience in gaming by creating a site that allowed gamers to influence a game while it was still being made.

Role
Freelance Copywriter
For
The Woo
Date
Oct 2015 to April 2016
Type
Brand Campaign

Intro to Game State

Web Copy

Web Copy

(Social) CAPTION: When you’re mad, take a paws #GameState

(Social) CAPTION: Intel® Quad-Core i7 Processor. A whole lot to process #GameState

(Social) CAPTION: So nice, you’ll feel naughty. Sale ends Dec. 31 #GameState

Mission Wrap-Up w Rooster Teeth

PAX East 2016: The Showdown

Native YouTube w Daithi De Nogla