Supercars Case Study

Teradek hired me to write a case study about streaming from race cars at 300+ km/h.

I interviewed Supercars' Head of IT and wrote a case study that focused on real business outcomes: one-click setup for 25 streams, reduced power consumption, and 120% subscriber growth.

A dormant enterprise account read it and called to restart the convo and replicate the exact workflow.

The case study didn’t sell technology. It sold proof that the problem was solvable.

Role
Senior Copywriter (Contract)
For
Teradek
Date
Jan 2025
Type
Case Study
URL
teradek.com/blogs/articles/how-prism-broadcast-encoder-brings-in-car-streams-to-supercars-fans